I'm Sierra Richey — Wealth Strategist and financial educator. I'm building a team of healthcare professionals ready for a new chapter. Nurses, techs, aides, therapists, and care workers tired of trading their bodies and families for a paycheck that never catches up. Your healthcare skills already make you more qualified than most people walking in the door — and you'll have direct mentorship every step of the way.
Long shifts. Short staffing. Missed family time. Workplace disrespect. A paycheck that never quite catches up to what you give. If you've started quietly wondering whether you can really do this for another 20 years — you're not alone. The numbers say what you already feel.
46% of health workers reported frequent burnout in 2022 — up from 32% in 2018. The trend hasn't reversed. You're not weak. The system is wearing people down faster than it can replace them.
44% of health workers said they intend to look for a new job — almost double the 2018 number. You're not alone at the kitchen table at 11pm googling "what else can I do with my degree." A whole generation of skilled professionals is preparing to walk.
13% of health workers reported workplace harassment — more than double the pre-pandemic rate. You entered healthcare to help people, not to be yelled at, threatened, or treated like you're replaceable. You deserve respect, not survival mode.
3 out of 4 healthcare workers say short staffing is the single biggest threat to their job satisfaction — and to patient safety. You can't give your best care to patients who deserve it, and the system keeps pretending that's sustainable.
$0 extra income, no matter how much harder you work — unless you take more shifts, more overtime, or go back to school. The ceiling is real. In healthcare, more income means more hours. In business, more income can come from ownership, systems, and team building.
20+ more years of nights, weekends, holidays, and rotating shifts before retirement — if your body holds up. You shouldn't have to miss birthdays, weekends, sleep, and family life just to keep your household afloat. There's another way.
You don’t have to lose your desire to help people. You may just need a better vehicle.
Healthcare didn't just give you a job. It built five qualities that most people in financial services spend years trying to develop. You already have them.
You know how to care for people during important moments. Financial conversations at the kitchen table are the same skill — just a different setting.
People already rely on you for guidance during their most vulnerable moments. Families want that same calm, honest voice helping them plan their financial future.
You understand documentation, compliance, follow-through, and getting it right the first time. That's exactly what this work demands.
You perform under pressure most people couldn't tolerate for an hour. A few tough sales conversations don't faze someone who's run a code.
You didn't choose healthcare for the money. You chose it to help. This work lets you keep that mission — and finally get paid what you're worth for it.
You're not starting from zero. You're starting with a decade of training in the exact skills this business rewards most.
76 million Baby Boomers have driven every major industry boom for 75 years. Now they're entering retirement — and transferring $84 trillion in the next two decades. This is the moment this opportunity was built for.
Wherever Boomers went, entire industries exploded. Every decade tells the same lesson: the smart money positioned itself in front of them. Today, the smartest move is helping families protect and pass on what they’ve built — and that is exactly what this opportunity is built to do.
76 million babies were born between 1946-1964. Industries scrambled to meet them. Gerber became a household name. Pampers turned disposable diapers into a $4 billion industry overnight. Every product they touched became a market.
Boomers became teenagers — and reshaped American spending forever. Barbie became a $1 billion brand. The Beatles dominated radio. Hot Wheels, rock & roll, and youth fashion turned teen culture into an economic force that adults had to reckon with.
Boomers married, had kids, and bought their first homes. Family vehicles got redefined — station wagons rolled into every suburb. First-time home buying surged nationwide, kicking off a generation-long real estate boom that still shapes the market today.
Chrysler minivans sold millions. The housing market exploded as Boomers upgraded to bigger homes. 401(k)s went mainstream for the first time — and Boomers started funneling billions into Wall Street. This decade is when serious wealth accumulation began.
SUV sales skyrocketed. Home values doubled. Stock portfolios surged through the tech boom. These were Boomers' highest-earning years — and they built unprecedented wealth. By the end of this period, the richest generation in human history had emerged.
We are at the center of the largest intergenerational wealth transfer in human history. Over the next 20 years, $84 trillion will move from Boomers to their heirs. They need licensed professionals — right now.
Whether you want to refer people without a license, test the waters with a side hustle, make the jump full-time, or build an agency you can pass down — every path is real, and we'll help you walk it.
Don't want to get licensed? You don't have to. Connect people you know with a licensed agent on our team — and earn a thank-you for every qualified introduction that turns into a client.
Earn extra income on your schedule, evenings or weekends. Keep your day job. Build at your pace. Test the business with no pressure.
Make this your career. Work remotely. No income ceiling. Build a book of business serving families — with the freedom and flexibility most jobs don't offer.
Build and own your own agency on the platform. Recruit, train, and lead your own team. Create something with real equity that you can pass down.
Your income grows with your title. The more you produce, the higher your contract level — and the higher your commission percentage on every policy you write. Here's exactly how the ladder works.
You start as an Associate at 40%. As you produce more business and develop your skills, you advance to Senior Associate at 50%, Marketing Director at 60%, Senior Marketing Director at 70%, and ultimately Executive Marketing Director at 85%.
This is straight commission on the products you sell — there's no income earned for recruiting. You earn when families buy plans that protect them. That's the whole model.
Personal percentages may vary based on advancement level and product type. All compensation plans are subject to change. Field title designations are determined by the platform.
Here are two hypothetical scenarios — one part-time, one full-time — modeled using standard personal production contract levels. These are illustrative examples only — no two builders are the same, and there is no guarantee any specific income will be achieved. Use them as a model, not a promise.
$400 monthly savings × 12 months = $4,800 annual premium per household.
At Associate (40%): $4,800 × 40% = $1,920 per sale.
Two households per month × 12 months = 24 sales/year.
Hypothetical scenario for illustrative purposes only. There is no guarantee these results can or will be achieved. Income varies based on production, advancement level, carrier, and product type. Income is earned solely from product sales — never for recruiting.
$500 monthly savings × 12 months = $6,000 annual premium per household.
At Executive Marketing Director (85%): $6,000 × 85% = $5,100 per sale.
One household per week × 52 weeks = 52 sales/year.
Hypothetical scenario for illustrative purposes only. There is no guarantee these results can or will be achieved. Income varies based on production, advancement level, carrier, and product type. All percentages and structure are subject to change.
Anyone can hand you a contract. This platform gives you the carriers, the technology, the training, and the leadership to actually build something — and the kind of culture that makes you want to.
Build an agency that's actually yours — with real equity, override income, and the ability to pass it down to the next generation.
Top-rated insurance carriers under one platform — life, annuities, IUL, term, whole life. Always have the right product for the family in front of you.
Personal contracts up to 85% plus builder bonuses. Recurring renewal income. Bonus pools. Multiple ways to grow your income at every level.
You're not figuring this out alone. You'll have a proven sales system, training framework, and field-tested client conversation that just works.
You're surrounded by builders who've been where you are. Real mentorship from people writing real business — not corporate trainers reading slides.
Modern technology platform built for agency owners. CRM, lead pipelines, recruiting workflows, training delivery — all in one place.
Hit production goals, qualify for incentive trips with leadership and other top builders. The kind of trips most jobs never offer.
This isn't just a job. This work is built around contribution — to the families we serve, the communities we live in, and the missions we believe in.
Faith. Family. Finances. Fitness. Friends. The 5 F's of life — built into a culture that wants you winning in all of them, not just at work.
Most jobs pay you one way: hourly or salary. This platform has six different ways for income to flow to you. Some you build today. Others compound for years.
The commission you earn directly on every personal policy you write. The foundation everything else is built on.
Override income on every policy your team produces — a percentage on each level of your downline.
When your team builders develop their own teams, your business grows with theirs. Equity in their progress.
Production-based bonus pools at every level. Hit milestones, hit qualifications, get paid more for the same work.
Many of the products you place pay renewal commissions for years after the sale. The work compounds.
Long-term builders can qualify for stock and equity options — turning a sales career into real ownership of the platform.
78 million Baby Boomers (born 1946–1964) are retiring or already retired. By December 31, 2030, the last Boomer turns 65. Their retirement assets, IRAs, 401(k)s, life policies, and estates represent the largest wealth transfer in human history — roughly $68 trillion.
Most of these families have never sat down with a real advisor. There's never been more demand for honest agents who can sit at the kitchen table and help families plan, protect, and pass down what they've built.
Sierra Richey is a Wealth Strategist and financial educator — and she’s building a team of people who want to win by helping families win.
Most good people aren’t failing — they’re succeeding at a job that quietly costs them their health, their time, and their presence at home. Sierra built a different path, and now she helps others do the same: a real business that can replace a demanding income, on their own terms.
True freedom isn’t built on transactions; it’s built on transformation. Beyond income, Sierra teaches families to build a complete Financial House — Income, then Protection, then Wealth, in the right order — and she develops the people who want to go do the same for other families, at scale.
Her mission is simple: people who lead, families who win, builders who create something that outlasts them. Build wisely. Protect intentionally. Lead with purpose. Leave a legacy.
30 minutes. On Zoom or by phone. No pitch deck, no pressure. Just an honest conversation about whether this fits — and what your life could look like if it does.